You have probably noticed the new logo on the web. It could also be seen on posters and flyers at LinuxTag about a month ago.
Back when we decided to change the project's name, we also wanted to change to a new logo. Manhole Tux is cool and symbolic, but just like the old name he is not a great fit for the project since coreboot has much more general and generic potential than was anticipated.
A few of us started thinking hard about the logo. We came up with some important requirements:
* No obvious connection to other products, because coreboot is quite generic. In particular no connection to any operating system. * Something a little bit fun that complements the name * A clean and simple design that is widely applicable: + Web + Bootsplash + Posters and flyers + Case engravings and stickers * Ideally conveying advantageous properties of coreboot
We tried to brainstorm over the course of two years or so, throughout the name change discussion, and continuing on after the change. There was some discussion and logo ideas on the mailing list.
When we could not find an idea that we really liked, we finally gave up. After securing sponsorship to cover the cost, I sought help from an old friend who is a terrific artist and runs a design house called Breakfast Design near me. He was able to come up with a great idea very quickly and the design was reviewed and finalized just days before LinuxTag.
I managed to get a good deal. My friend Jens does not normally engage in such small projects and customers (his usual clientele includes IKEA, book publishers and international record labels) but because he thinks our project is cool, and because we were able to finish the design quickly with only very few changes neccessary after each review, he agreed to do it!
After some research on uniqueness, the hare was proposed.
Early comments included "playful", "slick", "distinct", "a sense of speed" and "professional." Ever since I got used to the new shape (it took me about a week) I have grown quite fond of the hare.
I've created http://coreboot.org/Logo where the logo is available in SVG and PNG format. The logo kit also includes a 4-colour PDF.
The license could be debated. CC by-nd and by-sa were discussed, but by-sa would let anyone do anything to it, which I don't think is a good idea. I would prefer that we created any neccessary variations ourselves, and made them available for reuse. CC in general may not be such a good fit for a logo.
The current license is modeled after the OpenOffice.org logo license.
Special thanks to the sponsors who made it happen:
Konsult Stuge coresystems GmbH Kitchener Waterloo Linux User Group and Richard Weait
Best regards
//Peter
- A clean and simple design that is widely applicable:
- Web
Ok if I put a linking logo on my site?
- Bootsplash
Very cool, would be even cooler to see this as a background for Bayou or possibly other payloads :-)
- Posters and flyers
Cool :-)
- Case engravings and stickers
Even cool for case badges ;-)
Great work, I really like the design!
Thanks, Joseph Smith Set-Top-Linux www.settoplinux.org
On Tue, Jul 01, 2008 at 12:02:34AM -0400, Joseph Smith wrote:
- A clean and simple design that is widely applicable:
- Web
Ok if I put a linking logo on my site?
Certainly! Maybe the "Page footer" version can double as a banner? Please keep in mind to use a white or bright background.
- Bootsplash
Very cool, would be even cooler to see this as a background for Bayou or possibly other payloads :-)
Ahh - yes! Customizable logo in the tinycurses background! Awesome idea!
- Case engravings and stickers
Even cool for case badges ;-)
Ron had this address for dome stickers.. Hmm. :)
Great work, I really like the design!
Thanks!
//Peter
On 01/07/08 06:14 +0200, Peter Stuge wrote:
On Tue, Jul 01, 2008 at 12:02:34AM -0400, Joseph Smith wrote:
- A clean and simple design that is widely applicable:
- Web
Ok if I put a linking logo on my site?
Certainly! Maybe the "Page footer" version can double as a banner? Please keep in mind to use a white or bright background.
- Bootsplash
Very cool, would be even cooler to see this as a background for Bayou or possibly other payloads :-)
Ahh - yes! Customizable logo in the tinycurses background! Awesome idea!
I agree, but we need somebody to do a VESA driver for libpayload (with INT10 - gasp!). Any volunteers?
Jordan
Hi!
On 01.07.2008 05:44, Peter Stuge wrote:
You have probably noticed the new logo on the web. It could also be seen on posters and flyers at LinuxTag about a month ago.
Back when we decided to change the project's name, we also wanted to change to a new logo. Manhole Tux is cool and symbolic, but just like the old name he is not a great fit for the project since coreboot has much more general and generic potential than was anticipated.
A few of us started thinking hard about the logo. We came up with some important requirements:
- No obvious connection to other products, because coreboot is quite generic. In particular no connection to any operating system.
- Something a little bit fun that complements the name
- A clean and simple design that is widely applicable:
- Web
- Bootsplash
- Posters and flyers
- Case engravings and stickers
- Ideally conveying advantageous properties of coreboot
We tried to brainstorm over the course of two years or so, throughout the name change discussion, and continuing on after the change. There was some discussion and logo ideas on the mailing list.
When we could not find an idea that we really liked, we finally gave up. After securing sponsorship to cover the cost, I sought help from an old friend who is a terrific artist and runs a design house called Breakfast Design near me. He was able to come up with a great idea very quickly and the design was reviewed and finalized just days before LinuxTag.
I managed to get a good deal. My friend Jens does not normally engage in such small projects and customers (his usual clientele includes IKEA, book publishers and international record labels) but because he thinks our project is cool, and because we were able to finish the design quickly with only very few changes neccessary after each review, he agreed to do it!
After some research on uniqueness, the hare was proposed.
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process.
Early comments included "playful", "slick", "distinct", "a sense of speed" and "professional." Ever since I got used to the new shape (it took me about a week) I have grown quite fond of the hare.
I think it is the distorted head of a dog. Someone else I showed it to said it reminded her of a Mickey Mouse head in side view without ears. (I even have a modified drawing which makes that latter observation very visible). Besides that, associating coreboot with a running hare is not to be done lightly. A hare usually runs because it wants to flee. Besides that, Germans will have funny associations with a running hare: http://www.pitt.edu/~dash/grimm187.html
Special thanks to the sponsors who made it happen:
Konsult Stuge coresystems GmbH Kitchener Waterloo Linux User Group and Richard Weait
And it's unfortunate that these donations/sponsorings have not been announced earlier. Some of us (well, at least me) would have liked to send a thank you note to the donors.
Best Regards, Carl-Daniel
Veto because no community input was sought during any of the review phases. Sorry.
Yeh, I don't remember any discusion on this....
I think it is the distorted head of a dog. Someone else I showed it to said it reminded her of a Mickey Mouse head in side view without ears.
huh? I don't get you here, I think the design turned out really cool :-)
On Tue, Jul 1, 2008 at 3:25 AM, Carl-Daniel Hailfinger c-d.hailfinger.devel.2006@gmx.net wrote:
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process.
ah. well. Speaking as the person who o tried for 12 months to get community input on the name and logo, and o who then went to a small group in search of input, and o who tried to design a voting mechanism and o again requested input, and o got nothing from anyone!, and o who greatly appreciates your contributions to coreboot,
I am very sorry you feel this way!
I have passed this logo by a great many NON-coreboot, NON-computer types. They loved it, without exception. That said, we could consider community input and a vote and I feel pretty strongly that the new logo would win such a vote :-)
We need to make some progress here. I love the new logo, personally, but more important, it's time to move on on the name change and logo. We tried and failed for one full year to get a new logo. This was the best we were able to get. But, I think it's really, really good.
Let's get a decision on this. Do we vote?
thanks
ron
On Tue, 1 Jul 2008 06:18:11 -0700, "ron minnich" rminnich@gmail.com wrote:
On Tue, Jul 1, 2008 at 3:25 AM, Carl-Daniel Hailfinger c-d.hailfinger.devel.2006@gmx.net wrote:
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process.
ah. well. Speaking as the person who o tried for 12 months to get community input on the name and logo, and o who then went to a small group in search of input, and o who tried to design a voting mechanism and o again requested input, and o got nothing from anyone!, and o who greatly appreciates your contributions to coreboot,
I am very sorry you feel this way!
I have passed this logo by a great many NON-coreboot, NON-computer types. They loved it, without exception. That said, we could consider community input and a vote and I feel pretty strongly that the new logo would win such a vote :-)
We need to make some progress here. I love the new logo, personally, but more important, it's time to move on on the name change and logo. We tried and failed for one full year to get a new logo. This was the best we were able to get. But, I think it's really, really good.
Let's get a decision on this. Do we vote?
We can vote....but so far there is only one person that doesn't like it. And I would say so far he is out voted :-)
On 01.07.2008 15:18, ron minnich wrote:
On Tue, Jul 1, 2008 at 3:25 AM, Carl-Daniel Hailfinger wrote:
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process.
ah. well. Speaking as the person who o tried for 12 months to get community input on the name and logo, and o who then went to a small group in search of input, and o who tried to design a voting mechanism and o again requested input, and o got nothing from anyone!, and
I'm sorry that you got that impression. I remember quite a few mails on the list with logo and name proposals (some of them from me) over the course of the last twelve months. Perhaps there was a mail routing glitch and you didn't get them. I'll make sure to CC: you and request feedback if we ever have another name/logo decision process. Actually, I expect we'll have another logo decision process soon, this time for flashrom.
o who greatly appreciates your contributions to coreboot,
I am very sorry you feel this way!
I have passed this logo by a great many NON-coreboot, NON-computer types. They loved it, without exception. That said, we could consider community input and a vote and I feel pretty strongly that the new logo would win such a vote :-)
Well, with one finished logo and all other contenders only in draft stage (due to the same no-feedback problem you had) I expect the finished logo to win easily.
We need to make some progress here. I love the new logo, personally, but more important, it's time to move on on the name change and logo. We tried and failed for one full year to get a new logo. This was the best we were able to get. But, I think it's really, really good.
Let's get a decision on this. Do we vote?
We'd need a few debates on CNN before we vote. Just kidding. I'd like to invest some time in the alternative proposals to make sure they have a chance of getting more than zero votes, though.
Regards, Carl-Daniel
On Tue, Jul 1, 2008 at 7:06 AM, Carl-Daniel Hailfinger c-d.hailfinger.devel.2006@gmx.net wrote:
I'm sorry that you got that impression. I remember quite a few mails on the list with logo and name proposals (some of them from me) over the course of the last twelve months. Perhaps there was a mail routing glitch and you didn't get them.
Those I saw. But the discussion was half-hearted or nonexistant at best, as it was for my requests and proposals and the others. It seems neither you or I ever really got anyone excited -- I know that I never did.
Plus, as we know, the linuxbios name and logo were pretty compelling -- it's just that the vendors never warmed up to either of them, very much :-(
Actually, I expect we'll have another logo decision process soon, this time for flashrom.
great!
Thanks
ron
On 01/07/08 06:18 -0700, ron minnich wrote:
On Tue, Jul 1, 2008 at 3:25 AM, Carl-Daniel Hailfinger c-d.hailfinger.devel.2006@gmx.net wrote:
Veto because no community input was sought during any of the review phases. Sorry. I will continue to use the penguin for all contest entries and the pending magazine articles until we have a design which had community review during the design process.
ah. well. Speaking as the person who o tried for 12 months to get community input on the name and logo, and o who then went to a small group in search of input, and o who tried to design a voting mechanism and o again requested input, and o got nothing from anyone!, and o who greatly appreciates your contributions to coreboot,
I am very sorry you feel this way!
I have passed this logo by a great many NON-coreboot, NON-computer types. They loved it, without exception. That said, we could consider community input and a vote and I feel pretty strongly that the new logo would win such a vote :-)
We need to make some progress here. I love the new logo, personally, but more important, it's time to move on on the name change and logo. We tried and failed for one full year to get a new logo. This was the best we were able to get. But, I think it's really, really good.
Let's get a decision on this. Do we vote?
I don't think so - this is not a democracy. The logo is the only one that has been presented in nearly a year of discussion. If there were alternate competing designs, then perhaps we could have some sort of vote or debate, but this is the only rabbit in the race (so to speak).
Jordan
Let's get a decision on this. Do we vote?
Sure, why not. Or we can just agree to agree, veto the veto, so we don't have to vote for a vote? :-)
Segher
I agree to veto the vote. Hare's good enough for me.
-Corey
On Tue, Jul 1, 2008 at 11:06 AM, Segher Boessenkool segher@kernel.crashing.org wrote:
Let's get a decision on this. Do we vote?
Sure, why not. Or we can just agree to agree, veto the veto, so we don't have to vote for a vote? :-)
Segher
-- coreboot mailing list coreboot@coreboot.org http://www.coreboot.org/mailman/listinfo/coreboot
On 01/07/08 05:44 +0200, Peter Stuge wrote:
The license could be debated. CC by-nd and by-sa were discussed, but by-sa would let anyone do anything to it, which I don't think is a good idea. I would prefer that we created any necessary variations ourselves, and made them available for reuse. CC in general may not be such a good fit for a logo.
The current license is modeled after the OpenOffice.org logo license.
The current license isn't very friendly to commercial entities. As it stands, we are unable to use the logo in our signage, which would be a shame. We also couldn't put it into bayou since the license would be incompatible with the GPL.
Can we consider CC-by-nd, please, to allow commercial reuse?
And why is CC-by-sa out of the question? I think that the many variations of the Linux penguin has only served to enforce the brand, not dilute it.
Jordan
-
Carl-Daniel Hailfinger -
Corey Osgood -
Jordan Crouse -
Joseph Smith -
Peter Stuge -
ron minnich -
Segher Boessenkool