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thanks for the verbose explanation! i have removed the answers and bugs links (nice idea of whoever added them, but i don't think they are useful. ubuntu users should be able to follow the links on the package overview page to that sections) and i have added more detail to the PPA description and the safety of the binaries.
Thank you. It is much clear now.
lowering the barrier for new and unexperienced ubuntu users might not necessarily help flashrom on the whole nor those users ;) if they are unsure they should ask us first.
Ah... It took me a second to sink in, but I see your point. :) I know that Ubuntu is rocking the boat too much lately, but I had chance to meat Mr. Shuttleworth once and I believe that his hearth and head are in the right place. He likes FOSS and is putting his money behind it. That is the only reason I like Ubuntu. :) But I agree 100% with you. My advice would be: If you never killed(a.k.a bricked) a mainboard or laptop while you flashing the system ROM, ASK FIRST. It saves you a lot of pain and money.
Thanks again, Svetoslav.
-- Kind regards/Mit freundlichen Grüßen, Stefan Tauner