Hi Kevin,
Your advice worked! Although, in a strange way - I first friend extra-root-pci set to 255 without luck. It enumerated the bus but no option rom was found/ran.
I then built sgabios and added to the image along with the option to fix the duplicate serial output issue. After flashing and rebooting I was presented with a SeaBIOS prompt on my screen, which was unexpected but great!
SeaBIOS then booted from the flash drive and I was presented with a linux kernel panic. I'll need to investigate that one, but it's looking promising.
Thanks again for your help!
-Nick