*** Already downloaded! ***

*** Backing up existing ROM to current directory ***

flashrom v0.9.4  : 14ce0cf : Oct 09 2013 22:16:28 UTC on Linux 3.16.1-1-ARCH (x86_64), built with libpci 3.1.10, GCC 4.7.x-google 20130114 (prerelease), little endian
w25q_disable_writeprotect(): error=1.
FAILED

*** Downloading latest available custom ROM for Peppy ***

*** Already downloaded! ***

--2014-08-19 17:42:40--  https://johnlewis.ie/Chromebook-ROMs/md5sums.txt
Resolving johnlewis.ie (johnlewis.ie)... 37.187.3.40
Connecting to johnlewis.ie (johnlewis.ie)|37.187.3.40|:443... connected.
HTTP request sent, awaiting response... 200 OK
Length: 4941 (4.8K) [text/plain]
Saving to: ‘md5sums.txt’

100%[==============================================================================================================================>] 4,941       --.-K/s   in 0s     

2014-08-19 17:42:41 (479 MB/s) - ‘md5sums.txt’ saved [4941/4941]

About to flash new ROM, repeat 'If this bricks my Chromebook/box, on my head be it!' observing exact case and punctuation: If this bricks my Chromebook/box, on my head be it!

dd: failed to open ‘backup-190814.rom’: No such file or directory
flashrom v0.9.4  : 14ce0cf : Oct 09 2013 22:16:28 UTC on Linux 3.16.1-1-ARCH (x86_64), built with libpci 3.1.10, GCC 4.7.x-google 20130114 (prerelease), little endian
Block protection could not be disabled!
Erasing and writing flash chip... spi_block_erase_20 failed during command execution at address 0x0
ERASE FAILED at 0x00600000! Expected=0xff, Read=0x5f, failed byte count from 0x00600000-0x00600fff: 0x148
ERASE FAILED!
Reading current flash chip contents... spi_block_erase_52 failed during command execution at address 0x0
ERASE FAILED!
Reading current flash chip contents... spi_block_erase_d8 failed during command execution at address 0x0
ERASE FAILED at 0x00600000! Expected=0xff, Read=0x5f, failed byte count from 0x00600000-0x0060ffff: 0x148
ERASE FAILED!
Reading current flash chip contents... spi_chip_erase_60 failed during command execution
ERASE FAILED!
Reading current flash chip contents... spi_chip_erase_c7 failed during command execution
ERASE FAILED!
FAILED!
Uh oh. Erase/write failed. Checking if anything changed.
Your flash chip is in an unknown state.
Get help on IRC at irc.freenode.net (channel #flashrom) or
mail flashrom@flashrom.org with FAILED: your board name in the subject line!
-------------------------------------------------------------------------------
DO NOT REBOOT OR POWEROFF!
FAILED

*** Assuming you didn't get any errors beyond the ubiquitous 'spi_block_erase_20 failed during command execution at address 0×0 Verifying flash… VERIFY FAILED at 0×00000062! Expected=0xff, Read=0x0b, failed byte count from 0×00000000-0x007fffff: 0×4' you may reboot. Otherwise, do not reboot under ANY circumstances, and seek help! ***