Received the following message:  "Read is not working on this chip. Aborting." while trying to read a "PM25LQ010"

Here is the exact programmer I have: 

SOIC8 SOP8 Flash Chip/IC Test Clip with Adapters and CH341A 24 25 Series EEPROM Flash BIOS USB Programmer

Amazon Link:

The PM25LQ010 I would like to read/write is on a Nvidia GTS 450 Video Card.  Flashrom Version 1.2 has detected my CH341A USB device but unable to detect the Bios Chip.  Included a picture of the physical Bios.  If there is more information I can provide please let me know.

Chuck