in the meantime I discovered that I had the wires wrong, the Winbond chip doesn't have pin 1 marked
Found Winbond flash chip "W25Q32.V" (4096 kB, SPI).
This chip may contain one-time programmable memory. flashrom cannot read
and may never be able to write it, hence it may not be able to completely
clone the contents of this chip (see man page for details).
Reading old flash chip contents... done.
Erasing and writing flash chip... Trying erase function 0... 0x000000-0x000fff:EFAILED at 0x00000000! Expected=0xff, Found=0x00, failed byte count from 0x00000000-0x00000fff: 0x8de
ERASE FAILED!
Reading current flash chip contents... done. Looking for another erase function.
Trying erase function 1... 0x000000-0x007fff:EFAILED at 0x00000200! Expected=0xff, Found=0x00, failed byte count from 0x00000000-0x00007fff: 0x446a
ERASE FAILED!
Reading current flash chip contents... done. Looking for another erase function.
Trying erase function 2... 0x000000-0x00ffff:EFAILED at 0x00000000! Expected=0xff, Found=0x00, failed byte count from 0x00000000-0x0000ffff: 0x8748
ERASE FAILED!
Reading current flash chip contents... done. Looking for another erase function.
Trying erase function 3... 0x000000-0x3fffff:EFAILED at 0x00000000! Expected=0xff, Found=0x00, failed byte count from 0x00000000-0x003fffff: 0x21cdcb
ERASE FAILED!
Reading current flash chip contents... done. Looking for another erase function.
Trying erase function 4... 0x000000-0x3fffff:EFAILED at 0x00000000! Expected=0xff, Found=0x00, failed byte count from 0x00000000-0x003fffff: 0x219e8d
ERASE FAILED!
Looking for another erase function.
No usable erase functions left.
FAILED!
Uh oh. Erase/write failed. Checking if anything changed.
Your flash chip is in an unknown state.
Raw bitbang mode version 1
Bus Pirate shutdown completed.
but I'm not sure how to achieve it with BP 3.6.
but essentailly both are active low.