Uh oh. Erase/write failed. Checking if anything changed.
000000-0xffffff:R ignoring error when reading 0x0-0xffffff
Good. It seems nothing was changed.
Writing to the flash chip apparently didn't do anything.
This means we have to add special support for your board, programmer or flash chip.
Please report this on IRC at irc.freenode.net (channel #flashrom) or
mail flashrom@flashrom.org!

I am on an HP Chromebook 15 model 15-0523dx