2:04 a.m.
Hello,
we have used two logos in the past for flashrom. The one most are
familiar with is actually a generic icon stemming from coreboot's
"Related Tools" section, i.e.:
http://www.coreboot.org/images/a/ae/Chip_tools.png
This is not only set up as the "Mediawiki" icon on flashrom.org but is
also used on our Twitter account and other sites like openhub
(https://www.openhub.net/p/flashrom)
The second logo was specifically designed for this purpose and was used
at various occasions in presentation slides and on marketing materials
(e.g. posters). Namely
http://3.bp.blogspot.com/_PTt3TWYKjnQ/TI_oZ3cqvaI/AAAAAAAAALY/eLvM6K16Glw/s…
(the one described as "Different style of bolt" on
http://kmacphail.blogspot.de/2010/09/flashrom-logos.html)
I think that one is way lesser known since even I was not really aware
about the fact that it kind of the "official" logo at the moment.
I am not too happy with either. The hammer logo has grown dear to me...
the hammer perfectly symbolizes the force we have to exert to get some
systems to work and the logo as such is very recognizable. But... I
only have it in very low quality... is there a better source for it?
It also does not represent our generally gentle and cautious approach
when dealing with hardware and our focus on stability.
The DIP logo on the other hand is available in SVG (at least
Carl-Daniel has it AFAIK), but it looks a bit inanimate. The major
problems I have with it are that it is not even nearly rectangular and
it is very complex. There is the text with the lightning bolt replacing
the h character and the DIP32 chip. Both is ok for posters and other
big displays but sucks for other uses where simple, rectangular icons
are required.
I have spent the last weekend with playing around with Blender and its
freestyle renderer that is able to output SVG directly. I have managed
to render a 3D model of a SOIC8 chip that way as a base for a possible
new logo. It required some cleanup afterwards but it looks way better
than everything I could draw by hand ;)
I have made two logos that I think are worth sharing. They are quite
similar and the only major difference is the orientation of the chip...
I have created 3 versions of each: one fully colored, one with outlines
only and a two-colored simple version (e.g. for PCB silkscreens). I
have attached the Inkscape SVGs as well as 96 pixel-wide PNG exports. I
have not decided on an appropriate license... probably something
similar to how the coreboot hare is licensed.
What do you think about my suggestions and the whole matter? I would
love to see proposals for alternatives as well!
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
2:16 a.m.
Stefan Tauner wrote:
What do you think about my suggestions and the whole
matter?
soic8_30degrees is really good. I would only suggest to perhaps
rotate around the X axis a little bit, and to either make the
lightning bolt smaller or perhaps just remove it, because the
connection between lightning and memory chips isn't so obvious.
//Peter
2:26 a.m.
Peter Stuge wrote:
Stefan Tauner wrote:
clockwise
What do you think about my suggestions and the
whole matter?
soic8_30degrees is really good. I would only suggest to perhaps
rotate around the X axis a little bit,
to view the chip more from the side, rather than from above.
//Peter
2:39 a.m.
Wow, I love these, and I agree with peter's ideas too. This is great.
On Sat Feb 21 2015 at 5:27:35 PM Peter Stuge <peter(a)stuge.se> wrote:
Peter Stuge wrote:
Stefan Tauner wrote:
clockwise
What do you think about my suggestions and the
whole matter?
soic8_30degrees is really good. I would only suggest to perhaps
rotate around the X axis a little bit,
to view the chip more from the side, rather than from above.
//Peter
--
coreboot mailing list: coreboot(a)coreboot.org
http://www.coreboot.org/mailman/listinfo/coreboot
7:26 p.m.
On Sun, 22 Feb 2015 02:26:19 +0100
Peter Stuge <peter(a)stuge.se> wrote:
Peter Stuge wrote:
I am not sure where your X axis and origin is, but I have rotated it 30°
"back" around the Y axis now :) Is that what you meant?
That makes the flash look a bit stupid and makes the whole thing way
less recognizable IMHO.
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
Stefan Tauner wrote:
clockwise
What do you think about my suggestions and the
whole matter?
soic8_30degrees is really good. I would only suggest to perhaps
rotate around the X axis a little bit,
to view the chip more from the side, rather than from above. 
12:50 a.m.
Stefan Tauner wrote:
I am not sure where your X axis and origin is, but I have rotated
it 30° "back" around the Y axis now :) Is that what you meant?
I don't get the description but the result is as I meant. I agree
that it is much less recognizable. Worth a shot. Maybe rotate a bit
less.
I think the flash chip looks "closer" now than when viewed from the top.
Lightning bolt or not, and all the rotation, is all up to you. I just
expressed some ideas.
Kind regards
//Peter
soic8_30degrees is really good. I would only suggest
to perhaps
rotate
clockwise
around the X axis a little bit,
to view the chip more from the side, rather than from above.
1:26 a.m.
On Mon, 23 Feb 2015 00:50:46 +0100
Peter Stuge <peter(a)stuge.se> wrote:
I don't get the description but the result is as I
meant. I agree
that it is much less recognizable. Worth a shot. Maybe rotate a bit
less.
logo with half of the rotation attached (15° instead of 30° backwards).
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
6:17 p.m.
Very nice. I like the one on the left best.
On Tue Feb 24 2015 at 8:52:26 AM Peter Stuge <peter(a)stuge.se> wrote:
Stefan Tauner wrote:
logo with half of the rotation attached (15°
instead of 30° backwards).
I really like this one. Nice!
//Peter
--
coreboot mailing list: coreboot(a)coreboot.org
http://www.coreboot.org/mailman/listinfo/coreboot
7:40 p.m.
On Sun, 22 Feb 2015 02:16:57 +0100
Peter Stuge <peter(a)stuge.se> wrote:
either make the
lightning bolt smaller or perhaps just remove it, because the
connection between lightning and memory chips isn't so obvious.
Removing it (without replacement) is not an option... that would make
it simply a chip icon. That by no means qualifies as a good logo for a
software project :)
The logo's background idea does not have to be obvious (i.e. if one
doesn't know it is related to flashrom, one does not necessarily need
to derive that relationship), but it should be recognizable and clear
once you know it to make the whole logo<->project relation memorable...
and I really think that a flash and a rom/chip qualifies to represent
flashrom in such a way :)
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
12:16 a.m.
New subject: [flashrom] New flashrom logo
Hi,
On 22.02.2015 02:04, Stefan Tauner wrote:
we have used two logos in the past for flashrom. The
one most are
familiar with is actually a generic icon stemming from coreboot's
"Related Tools" section, i.e.:
http://www.coreboot.org/images/a/ae/Chip_tools.png
This is not only set up as the "Mediawiki" icon on flashrom.org but is
also used on our Twitter account and other sites like openhub
(https://www.openhub.net/p/flashrom)
The second logo was specifically designed for this purpose and was used
at various occasions in presentation slides and on marketing materials
(e.g. posters). Namely
http://3.bp.blogspot.com/_PTt3TWYKjnQ/TI_oZ3cqvaI/AAAAAAAAALY/eLvM6K16Glw/s…
(the one described as "Different style of bolt" on
http://kmacphail.blogspot.de/2010/09/flashrom-logos.html)
I think that one is way lesser known since even I was not really aware
about the fact that it kind of the "official" logo at the moment.
That logo (with slight modifications) was used in all flyers, all
presentations and at all booths since 2010. Please see the attachment
for details.
I am not too happy with either. The hammer logo has
grown dear to me...
the hammer perfectly symbolizes the force we have to exert to get some
systems to work and the logo as such is very recognizable. But... I
only have it in very low quality... is there a better source for it?
It also does not represent our generally gentle and cautious approach
when dealing with hardware and our focus on stability.
To me, the hammer logo suggests "chip tool" in a general way, not
something related to flash chips. Besides that, nowadays PLCC32 flash
chips are almost extinct.
The DIP logo on the other hand is available in SVG (at
least
Carl-Daniel has it AFAIK), but it looks a bit inanimate. The major
problems I have with it are that it is not even nearly rectangular and
it is very complex. There is the text with the lightning bolt replacing
the h character and the DIP32 chip. Both is ok for posters and other
big displays but sucks for other uses where simple, rectangular icons
are required.
I don't really understand the requirement for a rectangular logo.
"flashrom" is a long word and if we want to place that word below any
logo, the logo will either need to be strechted out (like the one
attached to this mail) or it will be a bit clumsy due to its blobby size.
There is another question: Do we want a logo which can be used without
the word "flashrom", and if so, should it still look good when the word
"flashrom" is written below?
I have spent the last weekend with playing around with
Blender and its
freestyle renderer that is able to output SVG directly. I have managed
to render a 3D model of a SOIC8 chip that way as a base for a possible
new logo. It required some cleanup afterwards but it looks way better
than everything I could draw by hand ;)
The result looks nice, but I have trouble associating this with
flashrom. The lightning bolt is a bit difficult to recognize as a
lightning bolt.
I do like that you used an 8-pin chip instead of a 32-pin chip. Looks
more modern.
I have made two logos that I think are worth sharing.
They are quite
similar and the only major difference is the orientation of the chip...
I have created 3 versions of each: one fully colored, one with outlines
only and a two-colored simple version (e.g. for PCB silkscreens). I
have attached the Inkscape SVGs as well as 96 pixel-wide PNG exports. I
have not decided on an appropriate license... probably something
similar to how the coreboot hare is licensed.
What do you think about my suggestions and the whole matter? I would
love to see proposals for alternatives as well!
I would like to keep the SVG logo used since 2010, perhaps paired with a
simplified version of the logo which is small and simple enough for
square icons.
What do you think about having a DIP8 chip for icons and other
space-constrained and detail-constrained applications? This would allow
us to have two logos, each one for the purpose it fits best.
There is also the question of whether we want a pure black-and-white
logo like coreboot or if we'll go full/partial color. For posters,
black-and-white vs. color is a matter of cost.
Regards,
Carl-Daniel
1:34 a.m.
New subject: [flashrom] New flashrom logo
On Wed, 25 Feb 2015 03:38:01 +0100
Peter Stuge <peter(a)stuge.se> wrote:
Carl-Daniel Hailfinger wrote:
Not necessarily... the facebook "f" or linkedin "in" are examples
where
parts of the lettering are reused in icons. Based on that idea I have
created a lettering containing the SOIC chip and bolt. I doubt this
would produce any confusion :)
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
two logos
I'd recommend avoiding that. It becomes confusing for people. 
10:59 p.m.
New subject: [flashrom] New flashrom logo - please vote!
Hi,
I have put most of my creations online together with some of the (old)
alternatives and created a poll that should help finding the most
popular ones. Please vote only once (the site will not try to inhibit
multiple votes).
http://epicdecide.com/bac504d1-0061-46c4-ac7c-9beecaba87e0/
The images are shown in random order which makes it a bit hard to
compare similar ones... just follow your gut feeling or look at them
more closely here: http://buildbot.flashrom.org/poll/
You can enter a name at the bottom which I would appreciate. (I can only
see the name not how anybody has voted). Any additional comments are
very much welcomed! If you think all of them are crap and you have some
better ideas I'd like to hear them too :)
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
6:03 p.m.
New subject: [flashrom] New flashrom logo - please vote!
Not that I care much, but I can't help it: this new symbol looks very
much like the infamous SS Bolts:
http://www.adl.org/combating-hate/hate-on-display/c/ss-bolts.html#.VPSXeFX3…
--vb
On Sat, Feb 28, 2015 at 1:59 PM, Stefan Tauner
<stefan.tauner(a)alumni.tuwien.ac.at> wrote:
Hi,
I have put most of my creations online together with some of the (old)
alternatives and created a poll that should help finding the most
popular ones. Please vote only once (the site will not try to inhibit
multiple votes).
http://epicdecide.com/bac504d1-0061-46c4-ac7c-9beecaba87e0/
The images are shown in random order which makes it a bit hard to
compare similar ones... just follow your gut feeling or look at them
more closely here: http://buildbot.flashrom.org/poll/
You can enter a name at the bottom which I would appreciate. (I can only
see the name not how anybody has voted). Any additional comments are
very much welcomed! If you think all of them are crap and you have some
better ideas I'd like to hear them too :)
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
--
coreboot mailing list: coreboot(a)coreboot.org
http://www.coreboot.org/mailman/listinfo/coreboot
2:05 a.m.
New subject: [flashrom] New flashrom logo - colors
Thanks to everyone who has voted on the initial vote!
It has helped me a lot already to rule out a number of variations. It
also showed clearly that the old logo is not popular at all and that
manual kerning is preferred to default letter spaces (I am using
the FreeMono font, which is monospaced so this is not too much of a
surpise).
There are some other variables I'd like you to decide. There was some
discussion about the flash outline already so I will create at least
two sets of icons for that later. Maybe I'll try different fonts too,
but I'd like to use a very common one and I think the FreeMono font
suites us well... command line tool etc.
Anyway... first I'd like to define the color (scheme) to use. I have
created another poll, please vote!
http://epicdecide.com/3dc56f58-59f9-4921-b048-4cb89b48a09b/
If we go for one of the yellow schemes, an alternative for the icon
would be to make it completely yellow without colored outlines like so:
http://buildbot.flashrom.org/poll-colors/yellow_icon.png
What do you think?
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
8:58 a.m.
New subject: [flashrom] New flashrom logo - colors
On 05.03.2015 02:05, Stefan Tauner wrote:
Thanks to everyone who has voted on the initial vote!
Are the results available?
Anyway... first I'd like to define the color
(scheme) to use. I have
created another poll, please vote!
http://epicdecide.com/3dc56f58-59f9-4921-b048-4cb89b48a09b/
How much time do we have to vote? I had expected the old vote to stay
active for at least a week.
Regards,
Carl-Daniel
11:03 p.m.
New subject: [flashrom] New flashrom logo - colors
On Thu, 05 Mar 2015 08:58:28 +0100
Carl-Daniel Hailfinger <c-d.hailfinger.devel.2006(a)gmx.net> wrote:
It is still active and I monitor its activity but I don't believe that
the outcome will change much anymore. I had wished for more than the
mere 18 votes so far but the confidence level of the current results
are high enough for me to draw conclusions. This is also true of the
second poll on the color scheme. Its result are even more distinct so
far. But nothing is set in stone yet and our bikeshedding of the logo
will continue... :)
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
On 05.03.2015 02:05, Stefan Tauner wrote:
Not publicly. Apparently one CAN look at every voter's result so I
won't share the link publicly. I have sent it to you yesternight
already on IRC.
Thanks to everyone who has voted on the initial
vote!
Are the results available? Anyway...
first I'd like to define the color (scheme) to use. I have
created another poll, please vote!
http://epicdecide.com/3dc56f58-59f9-4921-b048-4cb89b48a09b/
How much time do we have to vote? I had expected the old vote to stay
active for at least a week.
6:07 p.m.
New subject: [flashrom] New flashrom logo - flashes
Do you know what we haven't done in a long time? A poll! ;)
This time it's all about a few different flash symbols summarized in
the attached image.
http://epicdecide.com/123fe27d-a4ff-4ab1-9bcd-b5efb267bdd5/
Please consider voting in the first two polls if you have not yet:
Basic choices:
http://epicdecide.com/bac504d1-0061-46c4-ac7c-9beecaba87e0/
Colors:
http://epicdecide.com/3dc56f58-59f9-4921-b048-4cb89b48a09b/
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
2:30 p.m.
New subject: [flashrom] New flashrom logo - fonts
This will be the last poll that evaluates specific features of the
logo. There may be another one to determine the final design.
I have selected a variety of fonts that I think are OK for a logo in
terms of thickness and "playfulness". Not all of them are free but I
have included them in the poll anyway to get a better feeling about
general preferences.
http://epicdecide.com/ad3645e6-9a70-4cce-bd05-bf0e66e668e9/
On Sun, 8 Mar 2015 18:07:51 +0100
Stefan Tauner <stefan.tauner(a)alumni.tuwien.ac.at> wrote:
Do you know what we haven't done in a long time? A
poll! ;)
This time it's all about a few different flash symbols summarized in
the attached image.
http://epicdecide.com/123fe27d-a4ff-4ab1-9bcd-b5efb267bdd5/
Please consider voting in the first two polls if you have not yet:
Basic choices:
http://epicdecide.com/bac504d1-0061-46c4-ac7c-9beecaba87e0/
Colors:
http://epicdecide.com/3dc56f58-59f9-4921-b048-4cb89b48a09b/
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
8:37 a.m.
New subject: [flashrom] New flashrom logo - fonts
On 11.03.2015 14:30, Stefan Tauner wrote:
This will be the last poll that evaluates specific
features of the
logo. There may be another one to determine the final design.
I have selected a variety of fonts that I think are OK for a logo in
terms of thickness and "playfulness". Not all of them are free but I
have included them in the poll anyway to get a better feeling about
general preferences.
http://epicdecide.com/ad3645e6-9a70-4cce-bd05-bf0e66e668e9/
This is the first poll where I think that all of the options suck.
Traditionally, flashrom is written all lowercase and I would love to
keep it that way. However, the letter "f" in the logos sucks in all
lowercase variants because of a IMHO way too high lateral stroke. That's
something I didn't like about the intermediate official logo, by the way.
Does anyone know a font where the lowercase "f" doesn't look like a
design error?
Regards,
Carl-Daniel
2:36 p.m.
New subject: [flashrom] New flashrom logo - fonts
On Fri, 13 Mar 2015 08:37:49 +0100
Carl-Daniel Hailfinger <c-d.hailfinger.devel.2006(a)gmx.net> wrote:
On 11.03.2015 14:30, Stefan Tauner wrote:
Well, that's more than subjective because the stroke is in the upper
third or even quarter in almost all common fonts. And those where it is
lower are usually completely unusable for a logo (extremely squiggly).
However, I am aware of one font, that might work... I have used it for
a caps lettering already: Chaerilidae
I have attached a lower-case variant with that font. What do you think
about it?
Other suggestions for fonts are welcome...
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
This will be the last poll that evaluates
specific features of the
logo. There may be another one to determine the final design.
I have selected a variety of fonts that I think are OK for a logo in
terms of thickness and "playfulness". Not all of them are free but I
have included them in the poll anyway to get a better feeling about
general preferences.
http://epicdecide.com/ad3645e6-9a70-4cce-bd05-bf0e66e668e9/
This is the first poll where I think that all of the options suck.
Traditionally, flashrom is written all lowercase and I would love to
keep it that way. However, the letter "f" in the logos sucks in all
lowercase variants because of a IMHO way too high lateral stroke. That's
something I didn't like about the intermediate official logo, by the way.
Does anyone know a font where the lowercase "f" doesn't look like a
design error? 
3:01 p.m.
New subject: [flashrom] New flashrom logo - fonts
How about making flashrom available for Bay Trail architecture?
13 mar 2015 kl. 14:36 skrev Stefan Tauner
<stefan.tauner(a)alumni.tuwien.ac.at>at>:
On Fri, 13 Mar 2015 08:37:49 +0100
Carl-Daniel Hailfinger <c-d.hailfinger.devel.2006(a)gmx.net> wrote:
On 11.03.2015 14:30, Stefan Tauner wrote:
Well, that's more than subjective because the stroke is in the upper
third or even quarter in almost all common fonts. And those where it is
lower are usually completely unusable for a logo (extremely squiggly).
However, I am aware of one font, that might work... I have used it for
a caps lettering already: Chaerilidae
I have attached a lower-case variant with that font. What do you think
about it?
Other suggestions for fonts are welcome...
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
<chaerilidae-lower-carldani.png>--
coreboot mailing list: coreboot(a)coreboot.org
http://www.coreboot.org/mailman/listinfo/coreboot This will be the last poll that evaluates
specific features of the
logo. There may be another one to determine the final design.
I have selected a variety of fonts that I think are OK for a logo in
terms of thickness and "playfulness". Not all of them are free but I
have included them in the poll anyway to get a better feeling about
general preferences.
http://epicdecide.com/ad3645e6-9a70-4cce-bd05-bf0e66e668e9/
This is the first poll where I think that all of the options suck.
Traditionally, flashrom is written all lowercase and I would love to
keep it that way. However, the letter "f" in the logos sucks in all
lowercase variants because of a IMHO way too high lateral stroke. That's
something I didn't like about the intermediate official logo, by the way.
Does anyone know a font where the lowercase "f" doesn't look like a
design error?
3:59 p.m.
New subject: [flashrom] New flashrom logo - fonts
On Fri, 13 Mar 2015 14:36:35 +0100
Stefan Tauner <stefan.tauner(a)alumni.tuwien.ac.at> wrote:
On Fri, 13 Mar 2015 08:37:49 +0100
Carl-Daniel Hailfinger <c-d.hailfinger.devel.2006(a)gmx.net> wrote:
The other possibility - changing the fs in existing fonts - looks
terrible IMHO (at least when I do it). See attachment for 3 attempts.
--
Kind regards/Mit freundlichen Grüßen, Stefan Tauner
On 11.03.2015 14:30, Stefan Tauner wrote:
Well, that's more than subjective because the stroke is in the upper
third or even quarter in almost all common fonts. And those where it is
lower are usually completely unusable for a logo (extremely squiggly).
However, I am aware of one font, that might work... I have used it for
a caps lettering already: Chaerilidae
I have attached a lower-case variant with that font. What do you think
about it?
Other suggestions for fonts are welcome... This will be the last poll that evaluates
specific features of the
logo. There may be another one to determine the final design.
I have selected a variety of fonts that I think are OK for a logo in
terms of thickness and "playfulness". Not all of them are free but I
have included them in the poll anyway to get a better feeling about
general preferences.
http://epicdecide.com/ad3645e6-9a70-4cce-bd05-bf0e66e668e9/
This is the first poll where I think that all of the options suck.
Traditionally, flashrom is written all lowercase and I would love to
keep it that way. However, the letter "f" in the logos sucks in all
lowercase variants because of a IMHO way too high lateral stroke. That's
something I didn't like about the intermediate official logo, by the way.
Does anyone know a font where the lowercase "f" doesn't look like a
design error? 
1898
days inactive
1922
days old
24 comments
6 participants
participants (6)
-
Berth-Olof Bergman -
Carl-Daniel Hailfinger -
Peter Stuge -
ron minnich -
Stefan Tauner -
Vadim Bendebury