To take an extreme stance, could non-technical users one day be directed to coreboot distributions like Librecore or vendors like Purism/System76?
Maybe we need to make the visitor segmentation more visible, but I'd expect non-technical users to fit in the "For End Users" bucket.
After talking about generic benefits, it points to producers of coreboot-supported hardware (such as Chrome OS and Purism) and to coreboot distros like Libreboot and MrChromebox's.
So that's pretty much what you're proposing, no?
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